CREATING POWERFUL PARTNERSHIPS AND EXPERIENCES
ABOUT US.
With 25 years of experience creating memorable moments through brand and talent experiences, Mel has enjoyed seeing the impact that stand out experiences can make on brands and individuals.
As Founder of INSPIRIT Entertainment, she has delivered dynamic global campaigns for LIV Golf, Paramount Pictures and Sky Sports.
At Merlin Entertainments, she led global brand strategy for Madame Tussauds across 23 locations and, prior to this, she spearheaded Sky VIP’s customer experience film and entertainment strategy, delivering millions of interactions through innovative partnerships.
At News UK, she negotiated/ led sponsorships including The Times BFI London Film Festival and Goodwood Festival of Speed.
Mel brings deep expertise in IP licensing, sponsorships, and immersive experiences, with a proven track record of turning bold storytelling into measurable business growth.
OUR PARTNERS.
