We partnered with LIV Golf to create and launch a brand-new, exclusive VIP experience across the 2025 and 2026 seasons. LIV Golf Green Room was designed to give global business leaders and VIP guests a premium, behind-the-scenes experience, providing unique opportunities to connect with the biggest names in golf.
During the 2025 season, we brought 14 Green Room experiences to life across 9 countries, spanning Saudi Arabia, Australia, Hong Kong, Singapore, US, Mexico, South Korea, Spain and UK.
Building on the success of the inaugural season, in 2026 we expanded on and delivered a further 9 Green Room events across 9 countries, including South Africa. We continued to elevate the experience for guests and drive commercial partnerships.
The events received exceptional feedback from attendees, achieving an overall guest rating of 10/10:
'Green Room is great, it's a high network, CEO level, close to the pros, close to the LIV management team, it's a brilliant atmosphere, really insightful, really interesting to learn more. To be honest, it's like a behind the scenes Netflix style introduction to LIV'
Read more on 'How LIV Golf’s “Green Room” Brings Dealmakers Together'
